In line with tightened Safe Management Measures announced by the Multi-Ministry Taskforce on 14 May, the SBF Office (at SBF Center Level 6) will be closed to members and visitors from Sunday, 16 May till further notice. We will continue to deliver as many of our services as possible remotely during this period. Our office hours remain unchanged, from 8:45am to 6:00pm on Mondays to Thursdays, and 8:45am to 5:00pm on Fridays.

For the latest COVID-19 advisories issued by MOH, MOM, MTI and other relevant government agencies, click here for more information.


Whistle Blowing Policy

The Federation has in place a whistle blowing policy and procedures to encourage employees and external parties to raise genuine concerns in good faith, related to any aspect of our operations without fear of reprisal, discrimination or adverse consequences.

All concerns or cases reported to the Federation will be treated sensitively and promptly investigated. The Federation will acknowledge receipt of the case if contact details are available. Depending on the nature of the case, the Federation reserves the right to refer the case to appropriate external regulatory authorities.

Please report any concern and information supporting the concern via email to or by post to our office as follows:

Private & Confidential
Attention of Chairman of Audit Committee, Singapore Business Federation,
Singapore Business Federation, 160 Robinson Road, #06-01 SBF Center, Singapore 069814

SBF's MAP Initiative

The COVID-19 pandemic has resulted in unprecedented economic disruption for companies. As companies recover and explore new ways towards growth, SBF has launched the MAP initiative to provide our members with a guided journey for economic recovery and transformation. As a pilot initiative, the MAP initiative accepts applications from SBF members in the Wholesale and Retail Trade sectors.

To benefit more SBF members across various sectors, SBF has also opened up Stage M of the MAP initiative to all sectors. Due to limited capacity, early registration is encouraged for this complimentary stage.

What is MAP?

How does MAP help companies?

How does MAP work and which stage is right for the company?

Click to enlarge

At Stage M, the business owner can select the most preferred online webinar before deciding on the next stage.

Progressively, at Stage A, workshops are more theme-specific and cater to a smaller size of no more than 15 participants per workshop.

What is to be expected at each stage?




Instructor/ Agency




Helping Businesses Take on the Next Normal

Online Webinar

Kuik Shiao-Yin

(The Thought Collective)



Ms Deanna Ong, Chief People Officer, GIC

Ms Wu Choy Peng, Chief Technology Officer, GIC

5 – 6 May

9am – 12pm

(sponsored by GIC)


Best Practices Sharing Session by Industry Leaders

Online Webinar


Mr Whang Shang Ying (Lam Soon Group)


4 May




Design Thinking

Small-Group Workshop

Alfred Tan and Ken Kwan (The Curious People Solutions)

Nav Qirti (Ideactio)


8 June 2021

9am – 1pm

16 June 2021

9am – 1pm

23 June 2021

2pm - 5pm

Complimentary (supported by Dsg)

(supported by Dsg)

Complimentary (supported by IMDA)


User Journey Mapping


Frame and Scope

One-on-one Consultation


One-on-one Consultation





Mid-June onward


Mid-June onward

Depends on the project. Up to 80% funding available (eligible for RISE)


Strategic Alignment

Small-Group Workshop

Lawrence Kong (NexMU)

9 – 10 June

9am – 5pm

$500 (eligible for RISE)
*For eligible SBF members, this Capability Upgrading workshop qualifies for a one-time support of up to $500 (excluding GST) under the Rising in Support of Enterprises (RISE) Programme


Human Capital Diagnostic Tool

1-on-1 Consultation

IHRP/ Korn Ferry




Open Innovation




Approx. S$20,000 (as prize money)





July onward

Depends on project


Business Process Redesign



July onward

Depends on project


Skills & Training



July onward

Depends on project


Market Expansion



July onward

Depends on project

For details on each module, please click here. (Last updated: 28 April 2021)

How much does each stage cost?

  • Stage M: Complimentary
  • Stage A: S$0 - S$500. Eligible companies may apply for RISE grant (for details, please see "what is to be expected at each stage")
  • Stage P: Varies according to project scope


What is the timeline?

1 April 2021

Registration for Stage M Opens

22 April 2021

Online Orientation (Optional)

This session aims to answer any queries about the MAP initiative from business owners. Representatives from DSG, IMDA and SBF will be present.

Sign up for Online Orientation here.

30 April 2021

Registration for Stage M Closes

3 – 14 May 2021

Stage M Webinars

3 May 2021

Registration for Stage A Opens

28 May 2021

Registration for Stage A Closes

1 June – mid-June 2021

Stage A Workshops

Mid-July onwards

Commencement of Stage P


How to sign up?

Thank you for your interest in the MAP programme. Our registration for Stage A is now closed. If you are from wholesale and retail trade sectors and would like to sign up for Stage P, please email .


FAQ and Contact us

Please click here to see the FAQ.

For any queries on MAP, please email us at 

Fair Tenancy Industry Committee

On 26 June 2020, key representatives from Singapore’s landlord and tenant communities, together with industry experts, formed the Fair Tenancy Pro Tem Committee in a bid to strengthen collaboration and increase the vibrancy and competitiveness of Singapore’s retail, food & beverage (F&B) and lifestyle sectors. The result is an industry-led Code of Conduct for Leasing of Retail Premises in Singapore ("Code") based on the principles of transparency, reciprocity and sustainability.

On 3 May 2021, the Fair Tenancy Industry Committee (FTIC) was set up to be the custodian of the Code and ensure that it provides guidance to landlords and tenants of qualifying retail premises so that fair and balanced lease negotiations can be achieved. It is represented by both landlords and tenants, as well neutral parties to offer a holistic approach when addressing matters related to retail lease agreements.

A dedicated website for the FTIC has been set up. Please visit for more information on the FTIC and the Code of Conduct for Leasing of Retail Premises in Singapore. You may also access the FTIC’s website for filing of joint declaration of deviation, which is now available.

If you have any queries, please direct them to .

Salesforce Small Business Relief Grants Programme

Singapore Business Federation (SBF) and Salesforce came together to launch the Salesforce Small Business Relief Grants Programme to support small businesses to stay afloat and resuscitate their businesses which are affected by the COVID-19 pandemic. Launched in November 2020, S$960,000 was set aside for 120 companies to receive ‘one off’ payment grants of S$8,000.

The funds will be utilised for rental and operational costs, maintaining employee payroll, skills upgrading, technology adoption, digitalisation, and consultation for business transformation. Applications were opened on 23 November 2020 and closed on 23 December 2020, with the selection process completed by 31 January 2021. SBF is delighted to announce the 120 successful recipients of the Small Business Relief Grants made possible by Salesforce.

 Meet the successful grant recipients of our Salesforce Small Business Relief Grants

Applications were received from a diverse group of businesses with SMEs in industries ranging across manufacturing, healthcare, freight forwarding and many more. The grant recipients have best demonstrated their financial strain, how the business will use the grant to change or innovate, how the change or innovation will sustain the business’s recovery and allow it to prosper, and how the grant will support the role each business plays in their community. 

The 120 successful recipients will be able to use the grant for rental and other operating costs, employee payroll, skills upgrading, technology adoption, digitalisation and business transformation.

Congratulations to the 120 successful recipients of the Salesforce Small Business Relief Grants programme. All recipients have been contacted and awarded with the grant of S$8,000 to support their recovery efforts. The full list of grant recipients is available here. For more information about the stories of the successful recipients, please visit Salesforce’s official blog announcement.

To find out more about the initial launch of the Salesforce Small Business Relief Grants Programme, click here.

For enquiries on the Salesforce Small Business Relief Grants Programme, please contact .

Locate Us

160 Robinson Rd #06-01
SBF Center, Singapore 068914
+65 6827 6828
SGUnited Traineeships Programme:

Mondays to Thursdays: 8.45 am to 6.00 pm

Fridays: 8.45 am to 5.00 pm
Weekends & Public Holidays: Closed