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SBF Launches Second Run of MAP Initiative to Drive Digitalisation and Transformation of the Logistics Sector

Monday, 18 October 2021 [Singapore] – Following positive feedback from participating companies of the pilot run from May to August 2021, the Singapore Business Federation (SBF) launched the second run of the MAP initiative today, with a focus on helping SBF members with the digitalisation and transformation of their logistics and supply chain operations. This will be particularly relevant for logistics companies and businesses with inhouse logistics and supply chain operations.

The COVID-19 pandemic has greatly disrupted global supply chains and impacted the flow of goods and services. The second run of SBF’s MAP initiative will provide these businesses with guided assistance and position them for recovery and growth.

This second run will adopt the same three-stage process as the pilot run. These stages are:
  • Mindset Change - to help companies adopt a change of mindset and explore new ways of conducting business,
  • Analysis of Business Potential - to identify and address problem statements to unlock potential growth and boost productivity, and
  • Pathway Assignment - to guide companies to embark on specific programmes under SBF or our partner agencies that best fit their needs.
The second run will focus on sharpened pathways that are tailored to the needs of the logistics sector, such as digitalisation and warehouse optimisation. It is supported by DesignSingapore Council (Dsg), GIC, Infocomm Media Development Authority (IMDA), Institute for Human Resource Professionals (IHRP), Institute of Technical Education (ITE), Korn Ferry, Republic Polytechnic (RP), Singapore Polytechnic (SP), and The Thought Collective, and is expected to benefit at least 500 participants.

The pilot run of the MAP initiative has benefitted over 500 participants from 300 companies, of which 40% were companies were from the wholesale and retail trade sectors.

One of the companies that benefited from the pilot run was SLS Bearings, a wholesale trade company that distributes bearings, mechanical systems, and components. Through the MAP workshops, the company was able to identify two new opportunities – to expand the business into Southeast Asia through the assistance of [email protected], and to leverage IMDA’s Open Innovation Platform to create a prototype solution.

Another company that benefited from the pilot run was Quan Shui Wet Market and Food Supplies, which specialises in the wholesale business of fresh pork. Through the facilitation of our partner, Dsg, Quan Shui embarked on User Journey Mapping to strategically map out both online and offline customer journeys, to better serve customers’ needs as the business underwent a transition.

Mr Lam Yi Young, CEO of SBF, said, “The COVID-19 pandemic has led to unprecedented disruption for our companies. As companies work towards recovery and growth, SBF remains committed to supporting them on their digitalisation and transformation journeys. We are heartened by the response and participation of businesses in the pilot run of the MAP initiative and look forward to more businesses joining us for the second run.”

Interested SBF members can sign up for Stage M of the MAP initiative by 30 November 2021, and Stage A by early January 2022. Participation in Stages M and A are complimentary, and companies have the flexibility to stay on or depart after each stage. Each company can register up to two senior management representatives via https://www.sbf.org.sg/capability-building/map-initiative.

Please refer to Annex A for quotes from selected partner agencies, and MAP participants from the pilot run.

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