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SBF launches third run of MAP initiative focusing on Sustainability

Tuesday, 20 September 2022 [Singapore] - Singapore Business Federation (SBF) kickstarted the third run of the MAP initiative today at a hybrid training programme attended by more than 200 business leaders across various sectors. Organised in partnership with GIC, the programme aims to help companies embark on their sustainability journey, starting with the adoption of energy-efficient solutions or green energy. 

First introduced in March 2021, MAP stands for Mindset Change, Analysis of Potential and Pathway Assignment. Two runs of the initiative have been conducted, with the first run focussed on the Wholesale and Retail Trade sector, and in the second on the Logistics sector. A total of about 600 companies have benefitted from the initiative to date, acquiring knowledge and skills in areas such as digitalisation, process optimisation and internationalisation.

Given the growing global demand for green material, products, and processes, the third run of MAP will focus on helping businesses stay ahead of the sustainability curve. The initiative will bring together experts from the public and private sectors to share insights and provide support to companies in the following areas:

  • Showcase how other businesses have approached emission reduction
  • Provide tools to measure energy consumption and carbon footprint
  • Introduce solutions that reduce the consumption of traditional sources of energy

As part of the MAP initiative on Sustainability, participating companies will be able to attend workshops, technology demonstrations and receive one-to-one consultations from partners who can support them in adopting more green solutions and reducing their carbon emissions.

For example, Energy Market Authority (EMA), Workforce Singapore (WSG), TotalEnergies ENEOS, T-RECS.ai and SKP are coming together in a seminar to cover topics such as efficient energy management, the benefits of carbon credits and renewable energy certificates, and the importance of developing in-house sustainability expertise. Infocomm Media Development Authority’s (IMDA) design thinking workshop will help businesses synergise their company strategies with decarbonisation so that they can crystalise opportunities in the decarbonisation space. Businesses can also gain hands-on experience to implement sustainable solutions through Global Compact Network Singapore’s (GCNS) “Understanding Greenhouse Gas Footprint” workshop, or work with SP Digital to find out how they can leverage digitalisation, analytics and in-house solutions to manage utilities and costs efficiently.

The third run of the MAP initiative is expected to benefit over 500 participants from 300 companies and is supported by Energy Market Authority (EMA), Global Compact Network Singapore (GCNS), GIC, Infocomm Media Development Authority (IMDA), Ngee Ann Polytechnic (NP), Singapore Green Building Council (SGBC), SP Digital, TotalEnergies ENEOS, TÜV SÜD, United Overseas Bank (UOB) FinLab and Workforce Singapore (WSG).

Mr Lam Yi Young, Chief Executive Officer of SBF, said “Sustainability is increasingly a critical and integral part of business strategy for businesses. The third run of our MAP initiative brings together partners from both the private and public sector to help guide and support businesses, in particular SMEs, on their sustainability journey.”

Ms Rachel Teo, Head of Sustainability and Head of Total Portfolio Sustainable Investing, GIC, said, “Sustainability remains integral to GIC’s mandate, and we believe that sustainability issues such as climate change, have a material impact on companies and physical assets, affecting their operations and financial performance and shaping their long-term value. We are pleased to be working with SBF to integrate our investing principles on long-termism, values, strengths and risks, and highlight the critical need for SMEs to adopt sustainability in their business practices, prepare them for the future, and join the fight against climate change.”

Mr Justin Ang, Assistant Chief Executive, Media, Innovation, Communications and Marketing Group, IMDA, said, “Technology is more than just the means to unlock new growth opportunities. IMDA firmly believes in the potential of technology to do well, and do good, such as furthering the sustainability agenda. We are delighted to support SBF’s third run of the MAP initiative with a focus on helping businesses be more energy efficient. Such industry-wide efforts, together with IMDA’s expertise in solutioning, is a key platform to reach out to the wider business community. We look forward to working with companies on our Open Innovation Platform, to help them leverage technology for digital transformation and realise their goals in a sustainable way.”

Mr Ralph Foong, Deputy Chief Executive, Energy Planning & Development Division, EMA, said, “The impetus for energy transition to address climate change has underscored the need for the global community, including Singapore, to change the way we produce and consume energy. Businesses have a key role to play, and EMA is pleased to work with SBF to promote an enabling environment for businesses to adopt green energy solutions as well as improve energy efficiency as Singapore moves towards a sustainable future.”

Interested participants can find out more about MAP via our website here.


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