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  • SBF showcases Singapore’s Bicentennial milestone and regional connectivity at the 16th CAEXPO

SBF showcases Singapore’s Bicentennial milestone and regional connectivity at the 16th CAEXPO

  • 41 companies and 7 TACs to showcase Singapore’s expertise and services
  • The National Pavilion pays tribute to Singapore’s 200 years of history and the iconic companies, brands and services who have grown with Singapore’s economic transformation
  • The Singapore Day Seminar highlights Singapore as a connector in partnering Chinese enterprises to navigate ASEAN and international markets
Friday, 20 September 2019 [Singapore] The Singapore Business Federation (SBF) is leading a delegation of more than 130 business representatives from close to 50 companies and trade associations to the 16th China-ASEAN Expo (CAEXPO) in Nanning, Guangxi from 21 September until 24 September 2019.

At this year’s CAEXPO which is themed “Building the Belt & Road, Realising Our Vision for a Community of Shared Future”, SBF, with the support of the Ministry of Trade and Industry, hopes to promote Singapore’s strategic role as a regional connector for trade and commerce, while showcasing Singapore’s rich history and Bicentennial milestone.

Dr Koh Poh Koon, Senior Minister of State for Trade and Industry, Singapore toured the Singapore National and Commercial Pavilions on 20 September and will attend the CAEXPO opening ceremony on 21 September.

Co-sponsored by China and the 10 ASEAN member states, CAEXPO is an annual trade fair and an important platform to promote economic cooperation between ASEAN and China. Singapore has participated in CAEXPO since its inception in 2004.

Themed “Singapore- A Bicentennial City Supporting Regional Connectivity (新加坡开埠200周年:承前启后、再续区域互联互通新篇章)”, this year’s Singapore National Pavilion features 25 iconic Singapore companies, who have all contributed to the economic growth of Singapore and the region in the areas of infrastructure, transportation, information and communications technology, e-commerce and professional services.

Underscoring the deepening economic cooperation between Singapore and China, the Singapore National Pavilion also showcases three flagship Government-to-Government projects, namely the China-Singapore Suzhou Industrial Park (SIP), the Sino-Singapore Tianjin Eco-city project (SSTEC), and the China-Singapore (Chongqing) Connectivity Initiative (CCI). Among the highlights this year are the Bicentennial showcase as well as Singapore artist Mr Yip Yew Chong who will paint a Bicentennial-themed wall mural during the exhibition.

The Commercial Pavilion features 16 Singapore companies and brands from a range of sectors including food and beverage (F&B), education, and health and wellness, who are keen on tapping business opportunities in China. More than 9 new exhibitors, including Chia Khim Lee Food Industries Pte Ltd, FEGO Business Advisory Pte Ltd, and Roy Lab Pte Ltd are participating in CAEXPO this year.

On 22 September, SBF will organise a Singapore Day Seminar, themed “Connecting Singapore and ASEAN to the World”, which will feature speakers from Enterprise Singapore, the Economic Development Board, Singapore International Arbitration Center, among others. The seminar will highlight how Singapore companies can partner Chinese companies for third-party market collaboration along the Belt and Road, Singapore’s role as a dispute resolution hub as well as how Chinese enterprises can use Singapore as a launchpad into ASEAN.

SBF Chairman Mr S.S. Teo said, “SBF is honoured to lead Singapore’s participation in CAEXPO which has become an important platform for promoting ASEAN-China economic cooperation. As Singapore marks its Bicentennial this year, we hope to showcase how Singapore role as a key connector for trade and commerce has contributed to our economic transformation and evolved through the years.

Greater regional connectivity brought about by initiatives such as the BRI will unlock more economic opportunities, spur innovation and drive more sustainable growth across the region. Singapore can play a key role in infrastructure connectivity, financial connectivity, third-party market collaboration, and professional and legal services – all of which we hope to promote at CAEXPO this year. Singapore companies, with their strong expertise in these areas, have much to contribute.”

Singapore and China enjoy strong economic ties, underpinned by robust trade and investment flows. China has been Singapore’s top investment destination since 1997 and largest trading partner since 2013. Last year, Singapore was the largest overseas investment destination for China along the Belt and Road, attracting close to 23% of the total investment outflow from China to Belt and Road countries.

Mr Benjamin Chan, General Manager, China, Singapore Airlines said, “Singapore Airlines is proud to participate in the 16th China-ASEAN Expo as it represents an opportunity to exchange valuable experiences and best practices with leading companies both in the ASEAN region and China. This is a testament to the significant growth potential we see in China’s trade and aviation sectors as we continue to expand our presence in these markets.”

Another exhibitor Mei Heong Yuen Food Industries hopes to gain further traction with the consumer market and increase its market presence in China and ASEAN countries and ASEAN countries.

Mr James Kee, General Manager of Mei Heong Yuen said, “Mei Heong Yuen has been a strong supporter of CAEXPO and has been participating in CAEXPO since 2014. Over the years, we have noticed the demand from the Chinese market for higher standards of food safety. Singapore F&B brands have huge potential in the market as we are governed by stringent food safety standards. Other than our interest in China, we also hope to find our entry into the ASEAN markets for our peanuts and raw soy sauce products.”

Happening on the sidelines of CAEXPO is a series of high-level forums organised under the China-ASEAN Business & Investment Summit (CABIS). SBF Chairman Mr Teo has been nominated to be the first rotating chairman of the China-ASEAN Business Leaders Forum. Mr Teo will also be representing SBF at the Joint Meeting of China-ASEAN Leaders of Chambers of Commerce and Industry on 21 September.

Mr Teo said, “The establishment of China-ASEAN Leaders of Chambers of Commerce and Industry marks another milestone in strengthening economic and trade cooperation between the ASEAN countries with China. China has been one of ASEAN's most important trade and investment partners and vice versa, and there is great potential that can be tapped into to further benefit the region.”

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